Dirty Bird Industries Hits the NASCAR Track at the 2026 Blue Cross NC 300

Dirty Bird Industries is taking its brand to the NASCAR stage as the primary sponsor of the No. 91 Chevrolet, driven by Myatt Snider for DGM Racing in the 2026 Blue Cross NC 300. The race takes place Saturday, October 10, at Charlotte Motor Speedway in Concord, North Carolina, bringing together some of the top competitors in the NASCAR O’Reilly Auto Parts Series.

For Dirty Bird Industries, this sponsorship represents more than a logo on a race car. It marks another step in our continued growth, expanding our presence beyond the firearms industry and introducing the Dirty Bird name to a national motorsports audience.

Dirty Bird Industries Takes on Charlotte Motor Speedway

The 2026 Blue Cross NC 300 is scheduled for Saturday, October 10, at 4:00 PM Eastern Time. The event is part of NASCAR’s O’Reilly Auto Parts Series and will take place on Charlotte Motor Speedway’s famous 1.5-mile oval.

The 300-mile race will feature 200 laps of competitive racing as drivers battle for position during an important stretch of the NASCAR season. As the fifth race in the nine-race Chase for the championship, the Blue Cross NC 300 carries significant weight for drivers fighting for the series title.

Charlotte Motor Speedway is one of NASCAR’s most recognizable venues, making it an exciting location for Dirty Bird Industries to showcase its brand. The race is also part of a three-day NASCAR weekend featuring the Craftsman Truck Series and the Cup Series, drawing racing fans from across the country.

With national television coverage on The CW, the event allows Dirty Bird Industries to reach motorsports fans well beyond our existing customer base.

Meet the Dirty Bird Industries No. 91 Chevrolet

One of the weekend’s biggest highlights will be seeing the Dirty Bird-branded No. 91 Chevrolet take the track with Myatt Snider behind the wheel.

Snider, a Charlotte-area native and University of North Carolina at Charlotte graduate, returns to DGM Racing for a race at his home track. He won a NASCAR national series race at Homestead-Miami Speedway in 2021 and has more than 150 combined national series starts.

The No. 91 entry brings together a driver familiar with Charlotte, an established NASCAR team, and a growing American company looking to expand its presence nationally.

DGM Racing is a family-owned racing organization based in Lake Wales, Florida, led by Mario and Michelle Gosselin. That family-business foundation makes the partnership particularly meaningful for Dirty Bird Industries, which has followed a similar path of building a company through hard work, determination, and long-term commitment.

Race fans will have one to watch when the green flag drops on Saturday afternoon.

From Bakersfield to the National NASCAR Stage

Dirty Bird Industries began in Bakersfield, California, in 2015, founded by brothers Jay and Dustin Pitcher. What started as a small family-owned operation has grown into a nationwide firearms parts and accessories business, with an expanding presence on both the East and West Coasts.

Over the years, we’ve focused on quality products, competitive pricing, and dependable service while continuing to grow the Dirty Bird name.

With operations in California and North Carolina, we continue to reach more customers nationwide. That growth has also created opportunities to introduce our brand through new channels and partnerships.

Sponsoring a NASCAR race car is an important part of that progression. Rather than relying exclusively on traditional firearms-industry advertising, Dirty Bird Industries is pursuing opportunities to connect with broader audiences who appreciate performance, American businesses, and motorsports.

The No. 91 Chevrolet represents the next chapter in that effort, carrying our name onto one of the biggest stages in American racing.

Expanding Dirty Bird Industries Through National Advertising

As Dirty Bird Industries continues to grow, expanding our national advertising presence has become increasingly important to our long-term direction.

NASCAR offers a platform that reaches audiences across the United States through live events, national television broadcasts, digital coverage, and social media. For a company with customers nationwide, that visibility creates opportunities to introduce the Dirty Bird brand to people who may not have encountered it before.

Our sponsorship of the No. 91 Chevrolet is part of a broader effort to build brand recognition outside our traditional market. It also reflects our commitment to investing in opportunities that can support long-term growth.

The goal is not simply to have our name displayed on a race car for one weekend. It is to continue developing Dirty Bird Industries into a nationally recognized brand while maintaining the family-owned foundation that got us here.

As our operations, product selection, and customer base continue to expand, partnerships like this let us reach new audiences and strengthen our presence across the country.

A Shared Passion for Racing, Performance, and American Business

Motorsports has long been a passion for Dirty Bird USA co-owner Jay Pitcher, making the opportunity to participate in a NASCAR race particularly special.

The partnership with Myatt Snider and DGM Racing brings together businesses that understand the importance of teamwork, preparation, and continuous improvement.

Those qualities are central to both professional racing and building a successful company. Every race requires a coordinated effort from drivers, crew members, engineers, and team personnel, just as growing a business depends on people working toward a common goal.

For Dirty Bird Industries, supporting the No. 91 team is an opportunity to participate in a sport with a dedicated national following while connecting with the people who make NASCAR possible.

We are proud to support Myatt Snider and the DGM Racing organization as they prepare for the challenge at Charlotte Motor Speedway.

How to Watch the Dirty Bird No. 91 at the Blue Cross NC 300

Fans can catch the Dirty Bird Industries No. 91 Chevrolet competing in the Blue Cross NC 300 on Saturday, October 10, 2026.

• Race: Blue Cross NC 300
• Series: NASCAR O’Reilly Auto Parts Series
• Location: Charlotte Motor Speedway, Concord, NC
• Date: Saturday, October 10, 2026
• Start Time: 4:00 PM Eastern
• Driver: Myatt Snider
• Car: No. 91 Chevrolet
• Team: DGM Racing
• Primary Sponsor: Dirty Bird USA
• TV Coverage: The CW

Fans can experience the action firsthand at Charlotte Motor Speedway, while those watching from home can follow the race on national television.

For additional information about the event, tickets, and race weekend activities, visit the official Blue Cross NC 300 event page.

The Road Ahead for Dirty Bird Industries

The 2026 Blue Cross NC 300 represents an exciting milestone for Dirty Bird Industries and our continued expansion into national advertising.

From our beginnings in Bakersfield to establishing operations on both coasts, we’ve built a business that keeps growing without losing sight of where it started.

Seeing the Dirty Bird name on the No. 91 Chevrolet at Charlotte Motor Speedway is another chance to share our brand with a new audience while supporting a talented driver and racing organization.

We are excited to cheer on Myatt Snider and DGM Racing and look forward to seeing the Dirty Bird Industries car take the green flag.

Tune in on October 10, support the No. 91, and follow Dirty Bird Industries for updates throughout race weekend.

For additional Race Day updates, check out our Instagram page.